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Finn Flare

Finn Flare Coupon Code & Promo Codes For 04 March, 2021

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Finn Flare
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Finn Flare
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Finn Flare
Upto 65% Off On Sale Items (Verified )
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Finn Flare
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Upto 90% Off On Female Jackets (Verified )
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FiNN FLARE is a company with a long and successful history of formation. For over 50 years, the brand has been pleasing its customers with consistently high-quality and practical clothing. Let's take a closer look at the history and features of FiNN FLARE.

History

1960 yearThe first FiNN FLARE factory, then called Salon Leninkitukku, was opened in the small Finnish town of Salo. She immediately declared herself as a promising manufacturer.
1965 yearThe FiNN FLARE trademark was registered and the first clothing collection was released.
1970 yearThe collections were exported to Scandinavia, Germany, the Netherlands, Austria, Switzerland and the USA. All clothing appeared only in large and multi-brand stores.
1974 yearThe brand was first presented in the USSR: clothes were sold in the Beryozka stores and in the closed section in GUM.
1997 yearThe cooperation of Ksenia Ryasova - currently the President of the company - begins with Raimo Aaaltonen, the head of the brand at that time.
2003 yearConcept stores of the brand began to open in Russia, and the FiNN FLARE design bureau was opened, which began to create collections specially adapted to the tastes and preferences of Russian buyers.
2006 yearThe head of the Russian representative office, Ksenia Evgenievna Ryasova, has become the president of the company, replacing Aaltonen in this position. Such changes have shown how successful the symbiosis of many years of experience of the Finns in the field of high-quality clothing production and orientation towards the needs of Russian consumers has been.
2015 yearThe brand celebrates its 50th anniversary and in honor of this date launches a children's clothing line FiNN FLARE KIDS.
2016 yearSince October 2016, the FiNN FLARE brand has been represented on the European internet sites amazon.de and otto.de
2017 yearIn December 2017, sales started in one of the largest European online stores, Zalando.
Today FiNN FLARE owns its own and partner network of more than 150 stores in Russia and the CIS; about 25% of the brand's assortment is produced in Russia, and this figure is planned to be increased to 50%.
2018 yearFiNN FLARE begins re-concept stores as part of a rebranding program prepared by London-based Future Brand agency.
The company opened 2 new stores in Belarus, 6 in Russia. In total, 11 new retail outlets will be opened by the end of the year.

Brand DNA

Like any successful company, FiNN FLARE has several qualities that help a brand to be recognized:

  • Modern style
  • European design
  • High quality
  • Comfortable fit
  • Wide range of
  • Natural fabrics

The company's designers always offer interesting style solutions, combining completely different directions. In line with current fashion trends, collections are created taking into account the brand's philosophy. FiNN FLARE clothing, functional yet fashionable, stylish and elegant, is suitable for any occasion: going out, meeting with friends or a strict office dress code.

The head of the company

Managing a big brand is not an easy task, especially during a challenging time like this. But the current President of the company, Ksenia Evgenievna Ryasova, has been successfully coping with her task for more than 10 years, and is not going to stop there.

Ksenia Evgenievna was born in Moscow into a family of engineers. In the early 90s she lived in Vietnam for three years, where she studied the local manufacturing market well. After returning from Asia, she began to independently develop clothing design and place orders for its production at the best factories in Vietnam. In 1996 in Germany she met the owner of the Finnish brand FiNN FLARE, popular in Soviet times, Raimo Aaltonen. From this moment, the period of establishing trade relations between Ksenia and the company begins.

  • 1997 - Beginning of cooperation with Raimo Aaltonen.
  • 1999 - Ksenia launched the People in the New multi-brand stores, where she was presented along with Gas, Murphy & Nye, Superga, Killer Loop, Minardy and the FiNN FLARE brand. The Finns, who lost the Russian market after the collapse of the USSR, signed an exclusive contract with Ryasova for the supply of goods, which also gave her the right to produce things of her own design under this brand. Soon, sales on the Russian market exceeded Finnish ones. By 2000, the Russian design bureau, created by Ksenia Evgenievna Ryasova, began to create models that supplemented the main FiNN FLARE collection. Ryasova did not renew contracts with other brands - FiNN FLARE was several times ahead of them in sales.
  • 2002 - Ksenia completely focused on promoting FiNN FLARE mono-brand stores.
  • 2006 - The head of the Russian representative office, Ksenia Evgenievna Ryasova, becomes the President of FiNN FLARE, replacing Aaltonen.
  • 2007 - Graduated from the prestigious Milanese Institute of Design Marangoni (Instituto Marangoni) with a degree in Fashion Design.
  • 2013 - Thanks to the efforts of the new head of FiNN FLARE, the company managed to increase its revenue by 10% - to $ 110 million.

Ksenia Evgenievna owns 100% of FiNN FLARE. Now she has 100 stores of her own retail throughout the country and over 200 franchised. He speaks English and Italian and is constantly improving his professional skills by studying and training in leading Western universities.

Charity

Charity is one of the most important aspects of FiNN FLARE's activities. The company provides support to the Russian Paralympic team, the sports day for disabled children. FiNN FLARE helps the orphanage-boarding school "Yuzhnoye Butovo", sponsors various festivals, participates in charity auctions, and so on.

FiNN FLARE is proud to support the Russian Paralympic Team since 1998 by providing them with the necessary items. This team includes both young and experienced honored athletes with disabilities, who, thanks to their boundless willpower, unbending character and hard work, were able to turn the tide and achieve outstanding sports victories. At the Paralympics in Turin in 2006, for the first time in history, the Russian national team won the first team place. The team achieved no less remarkable results in Beijing in 2008: Paralympic athletes won 16 awards, entering the top ten strongest teams in the world.

You can read more about the events sponsored by FiNN FLARE

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